The exhibit of Industrial Design studio at Faculty of Multimedia Communications of Tomas Bata University in Zlín called "Cucej" is focused on the typically Czech phenomenon spa cup and the spa surroundings in general. The whole installation is designed to evoke the peaceful atmosphere of the spa and unique charm combined with magnificent nature and its gifts. The health and purity of spa are enhanced by chosen organic morphology of the exposition and used natural materials, such as sand, water, and moss, which the exhibited porcelain spa cups entirely naturally sounds with.
The tradition of healing thermal springs in the Czech Republic might be dated to the Bronze Age. The spa complexes in the Czech lands began to be built already during the reign of Charles IV. in the 14th century.
At present, the Czech Republic ranks among the countries with the greatest wealth of mineral and thermal springs in Europe. Among the most famous spa towns in Bohemia is particularly Karlovy Vary, Marianské Lázně, Františkovy Lázně, Konstantinovy Lázně, Poděbrady, Teplice, etc., In Moravia they are especially Luhačovice, Hodonín, Karlova Studánka, Teplice nad Bečvou and more. These spa towns have their own specific atmosphere and they are very popular by the visitors from around the world. světa.
Curative stays are focused not only on relaxation and sports, but especially on the treatment of health problems related e.g. Breathing, digestion, musculoskeletal system, etc.
Typically Czech spa cup phenomenon was evolving in the spa area in Karlovy Vary since the 16th century when mineral water was ladled into simple glasses with holders for people in order not to get burnt and wet. In the 17th century the cups began to be made from earthenware, later from a milk glass when serving as an imitation of expensive china and subsequently at the beginning of the 19th century porcelain factory began producing porcelain cups, which has been dominated until now. The fundamental shape and functional innovations of spa cup took place in the early 20th century, when his handle turned to the development of modeling and technology skills in a practical siphon, which is used mainly for cooling and gentle dosing of mineral water.
Industrial Design studio at FMC of UTB in Zlín continues in long-term tradition of industrial design lessons. The basis was drawn up at Baťa’s School of Arts in 30’s of the 20th century. Zlín had become the cradle of Czech industrial design thanks to the characters such were Prof. Zdeněk Kovář and his student Prof. academic sculptor Pavel Škarka. Nowadays Industrial Design studio at FMC is led by MgA. Martin Surman, ArtD, also is concentrated on narrow cooperation with manufacturing sector what’s proove the realization of concrete products, registered industrial patterns and long-term partnerships with many companies.
The majority of studio’s projects is straight initiated from practice, concrete requirements and needs of industrial era.
PThe positive indicator of optimal studio heading is employment of graduates in practice, in domestic and foreign companies. The character of the studio’s lesson is based on individual consultations.
Students work on assigning projects individual or in group, what is convenient way of preparation for design career like freelancer or member of design group in a company. Varied topics of studio’s projects increase universal preparedness and ability to solve wide range of design projects in practice. Thanks to studio project and special workshops students are continuously familiarized with most progressive technologies and materials. They are enabled to find innovative design results. The emphasis is put on the utility value of design, its ergonomic parameters, visual quality and product potential.
Industrial Design studio presents their work on prestigious domestic and international competitions and design oriented events every year..
The major success of is Red Dot design Award in Design Concept category which received David Polášek, student of the studio, thanks to his design of tractor NOVO. The second Red Dot Design Award in Best of the Best category belongs to Jan Škola thanks to his design of TRILOBIT, multifunctional locomotor utilities. These activities of Industrial Design studio at FMC of UTB in Zlín contribute to the lead role among others educational institutions of similar coverage in the long term.